Cookies may be used for many different purposes. In the first place, these cookies ensure that you can use the basic functionality of the website: they remember your selection and the choices you make to improve your experience on our website. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations. We call them “functional cookies”.
Cookies can also be used to allow us to further develop and improve the functionality of our website by tracking usage. In some cases they improve the speed with which we can process your request, allow us to remember site preferences you have selected. You can make a choice to not consent to our use of these “analytical cookies”.
These cookies channel back data to our data analytics tools. If you visit one of our websites, we can determine from which marketing channel you originated (e.g., Google AdWords, e-mail newsletter), what pages you viewed, which items you have added to your cart and which ones you bought. We also receive information on how you use and interact with our websites as well as on the amount of time that you spend on it. The server of our websites also collects basic information that relates to the request that is made from your browser when you visit the websites. These data may include information on your last visit date and time, timestamp of the browser request, your IP address, basic HTTP header information (like referral URL and user agent) and previous URL that was requested by your browser.
Thirdly, “social media- and advertising cookies” offer the possibility to connect you to social networks and share content from our website on social media. Information that we obtain from advertising cookies is used to maintain your personal advertising profile. These cookies also help us to include you in a particular online audience in our Data Management Platform (DMP).
In the DMP information is collected on how our consumers respond to our products, brand and advertisements. This information is collected from different sources available to us offline, online and mobile, for instance when you are visiting our website. Next to that it is enriched with information collected by others, such as data relating to the local weather. Based on that information the DMP can help our marketing teams to find and define relevant segments of online audiences to direct marketing campaigns at to best reach them, within and beyond Tommy Hilfiger’s digital channels. If your digital marketing profile falls within such a segment you will probably receive our advertising tailored to the interests of the segment we placed you in on Facebook, Google properties, online properties of so-called affiliate parties and other online and offline locations and materials, which is targeted advertising.
We may also use the data for retargeting by showing you a targeted advertisement on a third-party website that is linked to an event on our website, for example a specific purchase that was abandoned.
In addition, Facebook, Google and other online actors can independently register your use of our advertisements. Please read the privacy policies of such third parties as we are not responsible for the personal data they process for their own purposes.
You can make a choice to not consent to our use of these “social media- and advertising cookies”.
The actual cookies that we use are listed and described here.
On our website you can set your preferences regarding cookies. You can do this by clicking the "more info" link in the cookie banner, or when you wish to change a previously provided consent, you can access your preferences via the "more info" button here. In the subsequent “more info” screen that is showed to you, you can indicate that you withhold consent by removing the relevant tick in the tick boxes for analytical and social media- and advertising cookies. Of course we prefer that you don’t because we feel that this will provide you with an optimal website experience and will also help to ensure that no advertisements are shown to you that are not relevant.
If you don’t want to be included in our DMP please send us an email via the contact details below.
When you withhold your consent this does not automatically delete any cookies that are already on your device pursuant to your previous consent. You will need to delete these cookies manually. How do you do this? Below you’ll find the way to remove cookies for your particular browser:
PVH Finland Oy and Tommy Hilfiger Europe B.V.
1013 AP AMSTERDAM
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